Seth Godin's blog is packed full of great insights, but I thought I'd outline a recent one.
Assuming Goodwill is about the decision to trust, because trust pays.
It's one of those common-sense things that we often forget, that people will live up to your expectations. Expect the worst and that's what you'll get, but expect great things and you'll get the best. Seth talks about trust as it relates to, say, a restaurant trusting you to pay *after* you've eaten your meal... or Tiffany's trusting you to try on their expensive jewels... but obviously this has application to the full breadth of life.
For example, an employer trusting their employees to be productive and loyal builds an environment that is more conducive to productivity and loyalty, than one who micromanages productivity, or constructs labyrinthine rules about allowed corporate protocol.
Yep, sometimes your trust will be abused... life is like that. But sometimes you have to risk a little, to gain a lot.